Geegah LLC. is a cutting-edge MEMs device startup based in the Praxis Center for Venture Development in Ithaca, New York. Geegah has leveraged their expertise in Ultrasonic MEMs devices to pioneer the advancement sensing device technology. With their patented technology, Geegah are quickly becoming players in the large commercial markets of biometrics and digital agriculture. Geegah were at a nascent stage in their growth as a company and were largely focused on research and development and prototyping of their products for the last few years.
Over this past summer, I had the wonderful opportunity of working on their Business Development challenges with their Digital Agriculture division. The first month of the internship required me to do an in-depth competitor analysis. This was required to develop an understanding of all aspects of the Digital Agriculture market: number of competitor startups, price-points available, size of the market, market penetrability, business models being used by the competition, etc. After extensive research, a significant amount of data was gathered and used to generate insights regarding target market segments and starting points to base the Geegah Digital Agriculture business model on. In the remainder of the internship, I developed a dynamic break-even model taking into consideration the various costs associated with running Digital Agriculture division of the company. This was a dynamic model that calculated the real-time cost per customer over a fixed period and frequency of service that would result in breaking even. I also developed the beginnings of a pricing strategy to facilitate optimal profits and market penetration.
The internship was an incredible learning experience that allowed me to apply learnings from my various courses in a real-world setting. Working for a startup posed its own challenges and has definitely contributed greatly towards setting me up for a career in business development roles after graduation. I am incredibly thankful to Geegah and the Engineering Management program at Cornell for facilitating this opportunity for me.
Jefferson Choi is a current student in the Engineering Management Distance Learning Program. Choi received his BA in Psychology from UCLA and his MS in Computer Science from Georgia Institute of... Read more about A conversation with Jefferson Choi: Learning Never Ends
Enjoy this episode of the Admissions Straight Talk podcast, featuring Engineering Management program leaders Patrick Reed and Robert Newman. Read more about Watch/Listen/Read: Podcast highlights Engineering Management Master's Program
Tell us about yourself: My name is Manoj Chandran, and I currently work as an Engineering Manager at Danish Crown. I just graduated from Cornell with M.Eng in Engineering Management, and previously... Read more about Balancing a Career with Graduate School
